PRIMARY PURPOSE/SCOPE
The Recruitment Coordinator is responsible for representing Bluefield University to prospective students, families, school counselors, churches, and community partners in support of the university’s undergraduate enrollment goals. This position serves as the institution’s primary field representative and is responsible for building relationships, generating student interest, and guiding prospective students through the admissions process toward enrollment.
The Recruitment Coordinator plays a key role in territory development, high school outreach, student follow-up, and event-based recruitment. While this role represents the university broadly, it will also support strategic recruitment initiatives, especially Health Pathways, and may assist in coordinating special visit programs and recruitment events aligned with institutional growth priorities. This position requires regular travel and overnight stays, especially during the academic year.
ESSENTIAL DUTIES, RESPONSIBILITIES, AND FUNCTIONS
Territory Management and Travel
Manage assigned recruitment territories and represent Bluefield University at high schools, college fairs, church events, community events, and other recruitment opportunities. Travel regularly during the school year, including overnight stays, to build visibility and strengthen the university’s presence in key markets. Develop and maintain productive relationships with school counselors, teachers, pastors, and other influencers in the college search process.
Student Recruitment and Follow-Up
Communicate with prospective students and families through phone, text, email, virtual meetings, and in-person outreach. Guide students through the admissions process from inquiry to application and enrollment. Encourage campus visits and help students understand admissions requirements, scholarship opportunities, academic programs, student life, and the overall value of a Bluefield education. Maintain consistent and timely follow-up with prospects in support of enrollment goals.
Event Coordination and Strategic Recruitment Initiatives
Support the planning and execution of undergraduate recruitment events, including campus visit programs, group visits, counselor events, and special enrollment initiatives. Assist with event coordination tied to strategic priorities, including Health Pathways and other targeted growth areas. Collaborate with admissions staff, academic departments, marketing, athletics, and other campus partners to ensure strong participation and a high-quality student experience.
Administrative and CRM Responsibilities
Use the university’s admissions and communication systems to accurately record travel, student outreach, event participation, and follow-up activity. Maintain territory records and assist with communication workflows that support recruitment and conversion. Prepare materials, packets, and supplies needed for travel and recruitment events. Provide professional and responsive service to students, families, and school partners.
General Admissions Support
Serve as a positive and professional representative of Bluefield University at all times. Support the broader work of undergraduate admissions as assigned. Perform other duties, responsibilities, and functions as deemed appropriate in support of enrollment growth.
KNOWLEDGE, SKILLS, ABILITIES, AND EDUCATION/EXPERIENCE
- A personal faith in Jesus Christ and a commitment to the mission of Bluefield University.
- Bachelor’s degree required.
- A minimum of 2 years of experience in college admissions, higher education recruitment, enrollment management, or a closely related field is required.
- Demonstrated ability to build relationships with prospective students, families, school counselors, and community partners.
- Demonstrated ability to communicate clearly and professionally in both written and oral formats.
- Demonstrated ability to manage travel, multiple priorities, and student follow-up with strong organization and attention to detail.
- Ability to work independently while also collaborating effectively with admissions staff and campus partners.
- Proficiency with computer systems, CRM platforms, communication tools, or the ability to learn new software quickly.
- Commitment to providing strong customer service and a welcoming, student-centered experience for prospective students and families.
- Valid driver’s license required.
ERGONOMIC REQUIREMENTS
Physical Demands
While performing the duties of this job, the employee is regularly required to sit; use hands to operate a computer terminal; and talk or hear. The employee is frequently required to stand, walk, and travel for extended periods. The employee is occasionally required to reach with hands and arms, stoop, kneel, or crouch. The employee must occasionally lift and/or move up to forty pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus. A valid driver’s license is required for this position.
Specialized Equipment Requirements
This position requires no specialized equipment beyond that typically used in a modern office environment, including personal computers, calculators, copiers, and mobile communication devices.
Working Conditions and Environment
This position requires regular travel and overnight stays, especially during the academic year. Evening and weekend work may be required for recruitment events, travel, and university functions. The work environment is otherwise typical to that of a small private residential institution of higher education.
PERFORMANCE STANDARDS
This position is subject to at least an annual evaluation based upon the job duties, responsibilities, and functions as set forth above.
APPROVALS
The job duties, responsibilities, functions, and requirements delineated above should not be interpreted as an all inclusive list of same. Additional duties, responsibilities, functions, and requirements may be assigned as deemed appropriate. The College reserves the right to change or reassign job duties, responsibilities, and functions, or combine positions at any time. In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the College. Position descriptions are not intended as and do not create employment contracts. The College maintains its status as an at-will employer.