Academic Programs
Communication Arts – Sports Communication
Overview
At Bluefield University, our Sports Communication concentration within the Bachelor of Arts/Bachelor of Science in Communication equips future communicators with the tools, techniques, and real-world experience needed to thrive in the dynamic world of sports media. Whether you’re dreaming of becoming a sports reporter, public relations specialist, or a director of athletic communications, this program builds the skills that employers want — from storytelling and multimedia reporting to strategic messaging and digital media production.
Communications – Sports Communication Degree Opportunities
Our curriculum blends traditional communication foundations with specialized sports-focused coursework, helping you master how to craft compelling content, engage audiences across platforms, and represent teams, leagues, and athletes with professionalism and creativity. You’ll gain:
- Focused Sports Media Training – Learn how to cover games, write engaging sports stories, and communicate across new and traditional media.
- Hands-On Experience – Gain real journalistic and production skills through student media and athletics communication opportunities.
- Industry-Ready Skills – Build expertise in media writing, sports reporting, PR, and digital content creation that employers in sports information, media, and athletic departments value.
- Ethical & Strategic Thinking – Our Christian liberal arts foundation empowers you to communicate with purpose, insight, and care.
Rooted in Bluefield’s Christian worldview, students develop as ethical professionals prepared to lead with integrity.
Quick Program Details
Tuition: $420 Per Credit Hour
Next Start On-Campus: January 2027
Time to Complete: 4 years
*Time to complete can be reduced with prior learning and transfer credits
Other Available Concentrations
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Graphic Communication
For students, Graphic Communication is a vibrant field. This concentration emphasizes the importance of visual storytelling and design in today’s media landscape. Learners gain expertise in areas like typography, layout design, branding, digital illustration, print production, and interactive media. Career opportunities range from graphic designer, brand strategist, and illustrator, to web designer and print technician.
Modern Media
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Theatre
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Career Outlook
Graduates of the Sports Communication concentration are well-positioned for diverse careers in the sports and media industries, including:
- Sports Reporter / Journalist
- Sports Information Director
- Public Relations Specialist
- Social Media Manager for Athletics
- Content Creator / Sports Broadcaster
This degree also provides an excellent foundation for graduate study in communications, journalism, or sports management.
Courses & Competencies
Bachelor of Science (BS) or Bachelor of Arts (BA)
Total Credits: 120
For a full breakdown of each course, reference the academic catalog located in Academic Resources.
General Education Requirements
- Introduction to the Writing Process
- Fundamentals of Speech
- Biblical Perspectives
- Developing the Christian Mind
- Math/Science* (3 Credits)
- Fine Arts/Humanities* (6 Credits)
- Social/Behavioral Science* (3 Credits)
- Degree Requirements (BA or BS/BSN)* (6 Credits)
- Personal Wellness
- ESS Activity Course* (1 Credit)
- Career Pathways I & II (2 Credits)
- Career Pathways III & IV (2 Credits)
- Career Pathways V & VI (2 Credits)
*Course or requirement includes multiple options. Online offerings may differ.
Core Requirements
- Mass Communication
- Intro to Graphic Design
- Principles of Digital Marketing
- Photography
- Video Storytelling
Concentration
-
- Media Writing
- Beginning Media Management
- Publishing with InDesign
- Public Relations Or Advertising & Promotions
- Introduction to Sports Communication
- (Choose 1)
-
- User Experience Web Design
- Intermediate Or Advanced Media Management
- Sports Reporting Across the Media
- Media Law
- Sport Communication
Electives
Elective requirements for this program are detailed in the undergraduate catalog.