Academic Programs
Communication Arts – Modern Media
Overview
In an era where digital platforms shape culture, influence public opinion, and connect global audiences, Bluefield University’s Communication – Modern Media concentration equips you with the skills and experience to communicate with clarity, creativity, and purpose. Modern media professionals are storytellers, editors, content strategists, and ethical communicators who thrive in fast-paced newsrooms, corporate communications teams, and digital media organizations.
At Bluefield, you’ll gain hands-on training across media platforms — from journalism and editing to public relations and media management — within a supportive, Christ-centered learning environment.
Communications – Modern Media Degree Opportunities
Our Modern Media track blends practical experience and professional insight to prepare you for today’s media careers:
- Media Writing & Reporting: Sharpen your writing for news, features, persuasive messaging, and digital content.
- Digital Storytelling & Publishing: Learn the tools and platforms for news distribution and publication across print and digital environments.
- Media Management: Understand how media outlets operate — from content planning to editorial workflows.
- Public Relations & Promotions: Build strategies for effective campaigns, audience engagement, and promotional communications.
- Media Law & Ethics: Explore the legal and ethical frameworks that guide responsible media practices.
This blend of coursework gives you both the creative and strategic edge needed to produce journalism, manage public messaging, and steer content across platforms.
Quick Program Details
Tuition: $420 Per Credit Hour
Next Start On-Campus: January 2027
Time to Complete: 4 years
*Time to complete can be reduced with prior learning and transfer credits
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Career Outlook
A Communication degree with a Modern Media concentration prepares you for a wide range of in-demand careers, including:
- Journalist or News Reporter
- Editor or Content Manager
- Public Relations Specialist
- Media Strategist or Communications Coordinator
- Digital Content Producer
- Corporate/Nonprofit Communications Specialist
These roles are ideal for creative thinkers who enjoy storytelling, media analysis, and engaging audiences across traditional and digital platforms.
Courses & Competencies
Bachelor of Science (BS) or Bachelor of Arts (BA)
Total Credits: 120
For a full breakdown of each course, reference the academic catalog located in Academic Resources.
General Education Requirements
- Introduction to the Writing Process
- Fundamentals of Speech
- Biblical Perspectives
- Developing the Christian Mind
- Math/Science* (3 Credits)
- Fine Arts/Humanities* (6 Credits)
- Social/Behavioral Science* (3 Credits)
- Degree Requirements (BA or BS/BSN)* (6 Credits)
- Personal Wellness
- ESS Activity Course* (1 Credit)
- Career Pathways I & II (2 Credits)
- Career Pathways III & IV (2 Credits)
- Career Pathways V & VI (2 Credits)
*Course or requirement includes multiple options. Online offerings may differ.
Core Requirements
- Mass Communication
- Intro to Graphic Design
- Principles of Digital Marketing
- Photography
- Video Storytelling
Concentration
- Media Writing
- Beginning Media Management
- Publishing with InDesign
- Journalism
- Intermediate Media Management
- Public Relations Or Advertising & Promotions
- Media Law
- Media Ethics
- Advanced Media Management
Electives
Elective requirements for this program are detailed in the undergraduate catalog.