Academic Programs
Communication Arts – Digital Marketing
Overview
In today’s digital landscape, organizations of all sizes depend on professionals who can craft compelling messages, build brand visibility, and drive growth online. At Bluefield University, our Communication – Digital Marketing degree equips you with the strategic thinking, creative skills, and technical expertise to lead in this dynamic field.
Whether you’re passionate about social media strategy, SEO, content creation, or analytics, this program prepares you to become a confident communicator and marketer — ready to shape conversations, influence audiences, and deliver measurable results.
Communication – Digital Marketing Degree Opportunities
With a focus on real-world application and rooted in a Christian liberal arts perspective, Bluefield University’s Communication – Digital Marketing concentration blends foundational communication principles with cutting-edge digital marketing practices. Students learn how to:
- Develop digital marketing campaigns that engage diverse audiences
- Create content for websites, blogs, email, and social channels
- Analyze performance data to optimize strategy and outcomes
- Apply SEO and analytics tools to grow organic reach
- Understand ethical and strategic communication in a global marketplace
Through hands-on labs, collaborative projects, and internships with real organizations, you’ll build a portfolio that showcases your ability to solve today’s toughest digital challenges.
Quick Program Details
Tuition: $420 Per Credit Hour
Next Start On-Campus: January 2027
Time to Complete: 4 years
*Time to complete can be reduced with prior learning and transfer credits
Other Available Concentrations
Graphic Communication
For students, Graphic Communication is a vibrant field. This concentration emphasizes the importance of visual storytelling and design in today’s media landscape. Learners gain expertise in areas like typography, layout design, branding, digital illustration, print production, and interactive media. Career opportunities range from graphic designer, brand strategist, and illustrator, to web designer and print technician.
Modern Media
Modern media needs ethical thinkers and expert communicators. They may tell stories as a news reporter, promote products and services for a corporation, or coordinate publicity for a non-profit organization using traditional and new media. Students learn to work across all different platforms of media as writers, reporters, editors, web and publication designers, or publicists.
Sports Communication
Communication is an integral part of the sports world. The sports communication concentration prepares expert communicators equipped to succeed as sports reporters and writers, sports promoters, and sports information directors. Students focus on the methods and techniques for communicating about sports through both traditional and new media.
Theatre
Theatre as a concentration within a communication major explores the dynamic role of performance in effective communication. Students delve into acting, directing, scriptwriting, stage design, and the history of theatre, learning how these skills enhance storytelling and audience engagement. Career paths include theatre director, stage manager, playwright, and communication specialist in arts organizations.
Career Outlook
Graduates with a Communication – Digital Marketing degree are prepared for in-demand roles across industries:
- Social Media Manager
- Digital Marketing Specialist
- SEO Analyst
- Content Writer / Strategist
- Digital Advertising Coordinator
- Marketing Project Manager
Employers today seek professionals who can blend creative communication with digital savvy, and Bluefield graduates deliver. Our program’s emphasis on practical skills, portfolio development, and internship experience gives you a competitive edge in the job market.
Courses & Competencies
Bachelor of Science (BS)
Total Credits: 120
For a full breakdown of each course, reference the academic catalog located in Academic Resources.
General Education Requirements
- Introduction to the Writing Process
- Fundamentals of Speech
- Biblical Perspectives
- Developing the Christian Mind
- Math/Science* (3 Credits)
- Fine Arts/Humanities* (6 Credits)
- Social/Behavioral Science* (3 Credits)
- Degree Requirements (BA or BS/BSN)* (6 Credits)
- Personal Wellness
- ESS Activity Course* (1 Credit)
- Career Pathways I & II (2 Credits)
- Career Pathways III & IV (2 Credits)
- Career Pathways V & VI (2 Credits)
*Course or requirement includes multiple options. Online offerings may differ.
Core Requirements
- Mass Communication
- Intro to Graphic Design
- Principles of Digital Marketing
- Photography
- Video Storytelling
Concentration
- Media Writing
- Beginning Media Management
- Publishing with InDesign
- Intermediate Or Advanced Media Management
- Public Relations Or Advertising & Promotions
- Digital Media Strategy
- User Experience in Web Design
- Media Law
- Digital Marketing Data Analysis
Electives
Elective requirements for this program are detailed in the undergraduate catalog.