Communication (BA) Program Overview

“It’s often said, ‘Communication is power.’ With effective communication, you have the power to help, to heal, to influence, to lead, and to solve countless problems in the world today,” said Dr. Cynthia Bascom, Chair, Department of Communication.

Sharing information honestly and conveying inspirational ideas with clarity has become more important than ever. As a communications major at Bluefield College, you’ll learn to skillfully craft messages that matter. From writing and reporting to digital strategy and public relations, our courses provide tools and hands-on training for journalism or marketing. With access to our innovative Mac Lab and practical experience at The Rampage, our student-run newspaper, you’ll connect with others in the field.

Available Concentrations


Digital Marketing Concentration

For consumers, it’s a digital world. That’s why there is an increased demand for digital marketing experts. These specialists are skilled in social media, search engine optimization, copywriting, analytics, email marketing, website content design, blogging, and mobile marketing. Career paths include social media manager, copywriter, digital analyst, and digital marketing project manager.

Modern Media Concentration

Modern media needs ethical thinkers and expert communicators. They may tell stories as a news reporter, promote products and services for a corporation, or coordinate publicity for a non-profit organization using traditional and new media. Students learn to work across all different platforms of media as writers, reporters, editors, web and publication designers, or publicists.

Sports Communications Concentration

Communication is an integral part of the sports world. The sports communication concentration prepares expert communicators equipped to succeed as sports reporters and writers, sports promoters, and sports information directors. Students focus on the methods and techniques for communicating about sports through both traditional and new media.

The communication degree, with its three concentrations and Christian worldview in digital marketing, modern media, or sports communication, prepares you to become an ethical decision-maker. Caring faculty guide you to find your voice, while professional internships at a wide range of for-profit and nonprofit organizations refine your expertise. Pursue your communication degree and reach global audiences with purpose and authority.

The Academic Catalog is the student guide to all policies and procedures for Bluefield College.

On-Campus: Spring Semester 2021

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Courses & Requirements:

General Education & Degree Requirements

Bachelor's Degree (BA)
General Education (52 Credits)
General Education requirements may be fulfilled in more specific courses for certain majors. Students seeking a BA degree must complete 6 credit hours of intermediate language studies.

  • Bluefield Core (9* Credits)
  • Composition (6 Credits)
  • Christian Studies (3*- 6** Credits)
  • Fine Arts (3 Credits)
  • History (6 Credits)
  • Literature (3 Credits)
  • Macroeconomics (3 Credits)
  • Math (3*- 6** Credits)
  • Science (4 Credits)
  • Social Science (3 Credits)
  • Speech (3 Credits)

* On-Campus   ** Online

Major Requirements (39 Credits)

  • Mass Communication
  • Media Writing
  • Journalism
  • Media & Society
  • Public Relations I
  • Media Law
  • Media Ethics
  • Seminar in Communication
  • Senior Project
  • Intro to Graphic Design Photoshop & Illustrator and
    Publishing with InDesign
  • Trends in Web Design and Internship
  • Communication Electives (18 Credits) (Choose 6)
    • Photography
    • Principles of Management
    • Principles of Marketing
    • Business Communication
    • Intro to Graphic Design Photoshop & Illustrator
    • Publishing with InDesign
    • Trends in Web Design
    • Advertising and Promotions
    • Internet Marketing
    • Editing & Design
    • Advanced Editing
    • Public Relations II
    • Managing a Media organization
    • Special Topics in Communication
    • Modern English Grammar
    • Creative Nonfiction
    • Sport Communication
Concentration (15 Credits)

Choose your Concentration (3 Available)


  • Concentration – Digital Marketing
    • Intermediate Media Management   
    • Advanced Media Management                
    • Digital Media Strategy                             
    • User Experience Web Design               
    • Video Storytelling
    • Digital Marketing Data Analysis
  • Concentration – Modern Media
    • Modern English Grammar    
    • Journalism  
    • Intermediate Media Management  
    • Advanced Media Management
    • Choose One:
      • Video Storytelling
      • Photography
  • Concentration – Sports Communication
    • Sports Reporting across the Media
    • Sport Marketing
    • Sports Information
    • Choose One:
      • User Experience Web Design
      • Intermediate Media Management
      • Advanced Media Management
    • Choose One:
      • Video Storytelling
      • Photography 
Electives (14 Credits)
Total Credits: 120

Take a look at some of the career opportunities available to graduates of this program:

Public Relations Specialist
Editor
Marketing Coordinator
Journalist
Product Marketing Manager
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