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Communication (BA/BS) Program Overview

“It’s often said, ‘Communication is power.’ With effective communication, you have the power to help, heal, influence, lead, and solve countless problems in the world today,” said Dr. Cynthia Bascom, Chair, Department of Communication.

Sharing information honestly and conveying inspirational ideas with clarity has become more important than ever. As a communications major at Bluefield University, you’ll learn to skillfully craft messages that matter. From writing and reporting to digital strategy and public relations, our courses provide tools and hands-on training for journalism or marketing. With access to our innovative Mac Lab and practical experience at The Rampage, our student-run newspaper, you’ll connect with others in the field.

The communication degree, with its three concentrations and Christian worldview in digital marketing, modern media, or sports communication, prepares you to become an ethical decision-maker. Caring faculty guide you to find your voice, while professional internships at a wide range of for-profit and nonprofit organizations refine your expertise. Pursue your communication degree and reach global audiences with purpose and authority.

Available Concentrations

Digital Marketing

For consumers, it’s a digital world. That’s why there is an increased demand for digital marketing experts. These specialists are skilled in social media, search engine optimization, copywriting, analytics, email marketing, website content design, blogging, and mobile marketing. Career paths include social media manager, copywriter, digital analyst, and digital marketing project manager.

Graphic Communication

For students, Graphic Communication is a vibrant field. This concentration emphasizes the importance of visual storytelling and design in today’s media landscape. Learners gain expertise in areas like typography, layout design, branding, digital illustration, print production, and interactive media. Career opportunities range from graphic designer, brand strategist, and illustrator, to web designer and print technician.

Modern Media

Modern media needs ethical thinkers and expert communicators. They may tell stories as a news reporter, promote products and services for a corporation, or coordinate publicity for a non-profit organization using traditional and new media. Students learn to work across all different platforms of media as writers, reporters, editors, web and publication designers, or publicists.

Sports Communication

Communication is an integral part of the sports world. The sports communication concentration prepares expert communicators equipped to succeed as sports reporters and writers, sports promoters, and sports information directors. Students focus on the methods and techniques for communicating about sports through both traditional and new media.


Theatre as a concentration within a communication major explores the dynamic role of performance in effective communication. Students delve into acting, directing, scriptwriting, stage design, and the history of theatre, learning how these skills enhance storytelling and audience engagement. Career paths include theatre director, stage manager, playwright, and communication specialist in arts organizations.

The Academic Catalog is the student guide to all policies and procedures for Bluefield University.

Tuition: On-Campus Tuition & Fees
Next Start: August 2024 (On-Campus)
Time to Complete: 4 years

Learn how to save on your degree

Every on-campus Bluefield University student receives an iPad bundle.
Build a robust portfolio while enrolled at Bluefield University.
Gain real world experience through projects and internships.

Courses & Requirements

Bachelor's Degree (BA/BS)
General Education (52 Credits)
General Education requirements may be fulfilled in more specific courses for certain majors. Students seeking a BA degree must complete 6 credit hours of intermediate language studies.

  • Bluefield Core (9 Credits)
  • Composition (6 Credits)
  • Christian Studies (3 Credits)
  • Fine Arts (3 Credits)
  • History (6 Credits)
  • Literature (3 Credits)
  • Macroeconomics (3 Credits)
  • Math (3 Credits)
  • Science (4 Credits)
  • Social Science (3 Credits)
  • Speech (3 Credits)
Major Requirements (39 Credits)

  • Mass Communication
  • Media Writing
  • Introduction to Media Management
  • (Choose One)
    • Principles of Digital Marketing
    • Introduction to Sports Communication
  • Publishing with InDesign
  • Media & Society
  • Public Relations I
  • (Choose One)
    • Advertising & Promotions
    • Public Relations II
  • Media Law
  • Media Ethics
  • Seminar in Communication
  • Senior Project
  • Internship
Concentration (15 Credits)

Choose your Concentration (3 Available)

  • Concentration – Digital Marketing
    • Intermediate Media Management   
    • Advanced Media Management                
    • Digital Media Strategy                             
    • User Experience Web Design               
    • Video Storytelling
    • Digital Marketing Data Analysis
  • Concentration – Modern Media
    • Modern English Grammar    
    • Journalism  
    • Intermediate Media Management  
    • Advanced Media Management
    • (Choose 1)
      • Video Storytelling
      • Photography
  • Concentration – Sports Communication
    • Sports Reporting across the Media
    • Sport Marketing
    • Sports Information
    • (Choose 1)
      • User Experience Web Design
      • Intermediate Media Management
      • Advanced Media Management
    • (Choose 1)
      • Video Storytelling
      • Photography 
Electives (14 Credits)
Total Credits: 120

Career opportunities available to graduates of this program include:

Public Relations Specialist
Marketing Coordinator
Product Marketing Manager
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