PRIMARY PURPOSE/SCOPE
The Coordinator/Director of Online Admissions is responsible for coordinating and implementing the strategic recruitment plan for the office of Online Admissions. He or she will be a strategic thinker with proven leadership skills and the personal qualities necessary to supervise and motivate others to understand and participate in enrollment initiatives. manage the entire online admissions/recruiting process, from lead generation to matriculation; meet or exceed enrollment goals by leading collaboratively within the Enrollment departments and utilizing significant campus and off-campus networks of alumni, parents, and friends of the University; and provide a highly authentic, professional, and positive first and lasting impression of the University with prospective students.
ESSENTIAL DUTIES, RESPONSIBILITIES, AND FUNCTIONS
The essential duties, responsibilities, and functions of this position include, but are not limited to, the following:
- Responsible for online student marketing and recruitment and all operations that support the online admissions process.
- Manages the online admissions staff and off-site locations including Church Partnerships programs.
- Develops recruitment goals, strategies and activities which lead prospective students through the admissions process.
- Cultivates influencers in specific geographic regions (counselors, pastors, etc.)
- Analyzes marketing areas in terms of potential, past productivity, yield rates, etc.
- Creates and coordinates online admissions publications and other promotional materials in collaboration with the Vice President of Enrollment Management.
- Sets and monitors new student enrollment goals in collaboration with the Vice President of Enrollment Management.
- Directs the planning of on-campus and off-campus events, such as open houses.
MARGINAL DUTIES, RESPONSIBILITIES, AND FUNCTIONS
The marginal duties, responsibilities, and functions of this position include, but are not limited to, the following:
- Serves on the Enrollment Management Team
- Works with faculty, academic affairs, registrar, financial aid and student development in all matters related to online admissions and/or enrollment.
SUPERVISORY DUTIES, RESPONSIBILITIES, AND FUNCTIONS
This position directly supervises four online admissions counselors and supports the Church partnership leaders. This position carries out supervisory responsibilities in accordance with the University’s policies and applicable laws. Supervisory duties, responsibilities, and functions include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints; and resolving problems.
KNOWLEDGE, SKILLS, ABILITIES, AND EDUCATION/EXPERIENCE
- Bachelor’s Degree required, Masters preferred, preferably in a related field, with three to five years of progressive growth in admissions, specifically online enrollment.
- Marketing knowledge and experience preferred
- Background and experience in computer systems
- Management experience in higher setting a plus
- A faith and commitment to Jesus Christ
- Commitment to servant leadership in a quality Christian University
- Good people and organizational skills
ERGONOMIC REQUIREMENTS
- Physical Demands
While performing the duties of this job, the employee is regularly required to sit; use hands to operate a computer terminal; and talk or hear. The employee is occasionally required to walk; reach with hands and arms, and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to fifty pounds. Specific vision abilities required by this job include close vision and ability to adjust focus.
- Specialized Equipment Requirements
This position requires no specialized equipment other than equipment typically used in a modern office environment, including personal computers, calculators, copiers, and fax machines.
- Working Conditions and Environment
This position has no specific working conditions; the work environment is typical to that of an institution of higher education, with physical remote site locations within 500 miles of the main campus in Bluefield, Virginia.
PERFORMANCE STANDARDS
This position is subject to at least an annual evaluation based upon the job duties, responsibilities, and functions as set forth above.
APPROVALS
The job duties, responsibilities, functions, and requirements delineated above should not be interpreted as an all inclusive list of same. Additional duties, responsibilities, functions, and requirements may be assigned as deemed appropriate. The University reserves the right to change or reassign job duties, responsibilities, and functions, or combine positions at any time. In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the University. Position descriptions are not intended as and do not create employment contracts. The University maintains its status as an at-will employer.
APPLICATION INSTRUCTIONS:
To apply for this position, please visit https://www.bluefield.edu/employment/ to complete the electronic staff employment application and upload the following:
- Letter of interest
- Resume or Curriculum Vitae
- Names and full contact information for at least three professional references
- Statement of Christian Faith
Hard copy application materials may be sent to Judy Pedneau, Director of Human Resources at Bluefield University, 3000 College Avenue, Bluefield, VA 24605, [email protected].
Additional information about Bluefield University is available at www.bluefield.edu.
To be considered for this position, all application requirements listed above must be completed.
Bluefield University is a Christ-centered, multicultural learning community that values and seeks faculty and staff who represent diverse backgrounds and perspectives, are committed to diversity, work effectively with diverse populations, and engage others in ways that honor our rich cultural mosaic and biblical foundation.
Bluefield University is a private, not-for-profit institution affiliated with the Baptist General Association of Virginia. Bluefield University shall not unlawfully discriminate on the basis of race, color, national or ethnic origin, sex, disability, age, religion, genetic information, veteran or military status, or any other basis on which the University is prohibited from discrimination under local, state, or federal law, in its employment or in the provision of its services, including but not limited to its programs and activities, admissions, educational policies, scholarship and loan programs, and athletic and other University-administered programs. This institution encourages women, minorities, veterans, and individuals with disabilities to apply.