THANKS TO A GRANT FROM THE NORTH AMERICAN COALITION FOR CHRISTIAN ADMISSIONS PROFESSIONALS, BLUEFIELD COLLEGE WILL LAUNCH A SEARCHRIGHTTM INBOUND RECRUITMENT MARKETING PROGRAM TO REACH PROSPECTIVE STUDENTS IN NEW AND INNOVATIVE WAYS.
The SearchRightTM Inbound Recruitment Marketing program was developed by C. Grant & Company, a leading school marketing firm, in partnership with the North American Coalition for Christian Admissions Professionals (NACCAP). The program leverages Bluefield College content with a new marketing automation platform to better reach students and parents as they search the web for school information.
“In the technologically-advanced world in which we live, we understand the need for reaching prospective students in new ways,” said Bluefield’s Trent Argo, vice president for enrollment management. “We need to be progressive in our approach to recruitment, which is why we are launching this inbound marketing campaign. This technology allows us to reach prospects more efficiently and share the distinctives of the Bluefield College experience with them in fresh, new ways.”
The SearchRightTM Inbound Recruitment Marketing program at Bluefield College was made possible by an Innovation Grant from NACCAP.
“Inbound Marketing is transforming the higher education recruitment process,” said Chant Thompson, executive director of the NACCAP. “We are excited to see Christian colleges take recruitment strategies to all new levels. We’re pleased to support Bluefield in adopting the SearchRightTM program as they continue to draw new students to this fine Christian college.”
TRENT ARGO, BC VICE PRESIDENT FOR ENROLLMENT MANAGEMENT.