Chris Shoemaker

Director of Marketing and Public Relations


Chris Shoemaker has served as Bluefield College’s director of marketing and public relations since 1993. As the voice of Bluefield College for more than two decades, he manages the school’s media relations, community relations, publications, social media, advertising, and other marketing initiatives.

During his time with the school, he has developed a Media Appreciation Day, revamped the alumni magazine, created a BC Speakers Bureau, launched electronic news distribution, led the design of a new BC and Ram logo, and built the school’s social media presence, among other promotional projects.

A native of Bramwell, West Virginia, a graduate of West Virginia University (’91 and ’99), and a onetime journalist for Bluefield’s Twin State News and Observer, Shoemaker is a recipient of BC’s Distinguished Staff Award (2000 and 2015), Honorary Alumnus Award (2011), and Beasley Service Award (2001). Outside of the college, he is a youth league basketball coach and a member of First Christian Church in Bluefield, where he serves as a deacon and chair of the Personnel Committee.

Location: Advancement and Alumni House 2nd Floor

Department: Marketing

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