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Since 2000, Bluefield College has hosted the area’s media professionals on campus for a luncheon, keynote address and media-student roundtable, all part of Media Appreciation Day.
The event, according to BC officials, is designed to “recognize area media representatives for their efforts in promoting Bluefield College and serving the community.”
As part of the recognition, the college presents two Shott Excellence in Media Awards, made possibe by the generosity of media entrepreneur Michael Shott and his North Point Foundation in an effort to help preserve the legacy of the Shott family who pioneered the presence of news media in the Bluefield area.