Marketing Communication Concentration
This concentration is for students interested in marketing promotions including careers in advertising and public relations.
As a marketing communication student, you’ll engage in active, collaborative learning as you create promotional campaigns for a wide variety of for-profit and nonprofit organizations. You’ll learn about the ethical, legal, economic, historical, and social aspects of communication with experienced faculty in a highly supportive environment. You’ll utilize the latest software to design promotional materials in our Mac Lab. These hands-on projects, together with internships, will take you well beyond textbook-learning to help you sharpen the oral, written, and graphic skills that are necessary in creating highly effective business communication.
Possible Career Opportunities in Marketing Communication
Advertising Account Executive
Advertising Sales Director
The Marketing Communication Concentration is offered through the Communications Major.