Marketing Communication Concentration

This concentration is for students interested in marketing promotions including careers in advertising and public relations.

As a marketing communication student, you’ll engage in active, collaborative learning as you create promotional campaigns for a wide variety of for-profit and nonprofit organizations. You’ll learn about the ethical, legal, economic, historical, and social aspects of communication with experienced faculty in a highly supportive environment. You’ll utilize the latest software to design promotional materials in our Mac Lab. These hands-on projects, together with internships, will take you well beyond textbook-learning to help you sharpen the oral, written, and graphic skills that are necessary in creating highly effective business communication.

Possible Career Opportunities in Marketing Communication

Advertising Account Executive
Advertising Sales Director
Alumni Relations
Art Director
College Recruiter
Creative Director
Event Planner
Marketing Assistant

Media Buyer
Media Planner
Newsletter Writer/Editor
Nonprofit Marketing Director
Promotions Planner
Public Relations Director
Sports Information Director
Visitor Services Specialist

The Marketing Communication Concentration is offered through the Communications Major. 

View the Communication Major Page