Rams Join Food City to Battle Hunger
Food City of Bluefield, Virginia, and the Bluefield College Rams football team are heading off hunger in the community. Through a new “Sack the Quarterback” campaign, the two partners are providing much needed food to underprivileged families in the area.
October 4, 2012
Bluefield Union Mission director Craig Hammond (fourth from left) accepts "sacks" of groceries donated to the Mission by Food City of Bluefield, Virginia, and its store manager Steve Remines (far right) as part of the Rams football team's "Sack the Quarterback" program.
The “Sack the Quarterback” campaign is a community service project that recognizes outstanding defensive effort on the Rams’ football team, while at the same time rewarding disadvantaged families with much needed groceries. The way the campaign works: Every time the BC defense sacks an opposing offensive quarterback during a Rams football game, Food City donates a “sack” of groceries to a local food bank or ministry center to give to someone in need.
“Our football players are very excited to partner with Food City to help alleviate some of the hunger issues our community members face every day,” said BC head football coach Mike Gravier. “In my former work as a local missionary, I saw firsthand the effects that hunger can have on people, especially children.”
Coach Gravier also noted the importance of demonstrating to his players how fortunate they are, compared to those less privileged in the community. He said he’s confident the “Sack the Quarterback” program will show the Rams how people all around them have needs that they can help address, and he’s thankful, he added, for the support from Food City for this cause.
“Food City is a proud sponsor of Bluefield College football,” said Bluefield, Virginia, Food City manager Steve Remines, “and we’re committed to addressing area hunger with the ‘Sack the Quarterback’ campaign. This is a good way to support the football team and to support the community.”
To date, the Rams have tallied eight sacks in the 2012 season, meaning eight sacks of groceries have been donated by Food City to a local food bank, this time the Bluefield Union Mission.
“When asked to find a local grocer who would be willing to support our ‘Sack the Quarterback’ program, I immediately thought of Food City,” said Annette Tabor, BC’s associate vice president for advancement. “Steve (Remines) is a BC alumnus and has always been supportive our golf tournament and other events. So, I knew he would love the opportunity to be part of this new program, and he was.”
In addition to partnering with Food City to alleviate local hunger, the Rams football team has been donating its time to work on skills with area youth football players. The Rams also will be volunteering at Dudley Elementary for its Fall Festival in October.
“Bluefield College believes passionately in service above self. It’s a core value, a way of life for our students, faculty and staff,” said Chris Shoemaker, director of marketing and public relations. “Through programs like this and other community service outreach projects, our hope is to prepare compassionate, community-minded, globally-minded students who impact their world.”