Entrepreneurs of BC
Students at BC have found ways to make a little extra cash by investing in businesses like Mary Kay, Mark and Thirty One.
November 29, 2011
Entrepreneurs at BC have found it difficult to reach customers through personal selling on campus.
Jackie Boyer, a junior from Chesapeake, Va., started her Mary Kay business more than a year ago. Boyer found out about Mary Kay cosmetics through a woman she met at summer camp who Boyer describes as inspiring. Boyer also admires her for her ability to lift women’s spirits.
“So that’s what I wanted to do,” said Boyer. “I really wanted to help women to be able to enhance their natural beauty and to help them feel good.”
Samples of Mark Beauty Products
Boyer has hosted several Mary Kay parties on campus, but she said it’s hard to organize them with college students.
“It’s hard for them to find time, and then for them to all have time at the same time,” said Boyer.
Most of Boyer’s customers are those who see her business card on her dorm room door, or those who have bought Mary Kay before and just need to refill something.
“Students are very compulsive with their buying,” said Boyer. “So they’ll be like, ‘Oh, I need mascara,’ and go out to Wal-Mart and buy it, but they don’t see the mascara and think that later on they’ll need it. They’re more in the moment so they’re only going to buy what they need at that moment, and that makes it hard when you’re selling Mary Kay.”
Boyer said that personal selling can be hard to do, but it has its perks.
“It gave me job security,” said Boyer. “If I get out of college and can’t find a job right away, I have that to bank on.”
Boyer has also gained better business skills, learning that time and dedication are required to be successful with Mary Kay.
“How much you put into it is how much you’re going to get from it,” said Boyer.
Boyer said her favorite thing about selling Mary Kay is the 50 percent discount she gets on Mary Kay products, and taking before and after pictures of the women to whom she gives facials.
“Seeing how their faces brighten up and their smiles get a little bigger,” said Boyer. “They just see themselves as the beauty that God made them; they don’t need makeup but it’s just something a little different that reminds them that they’re beautiful.”
Other students on campus sell Mark Makeup and Thirty-One.
Sheena Young, a senior from Stafford, Va., sells Mark primarily for the 30 percent discount. Young doesn’t have parties but she said she would get more benefits if she did because she would make 30 percent of what people order.
Young is registered as a full-time student at BC and works two jobs on campus. She said her biggest barrier with selling Mark is not having time to have parties.
Young also said it’s hard to find customers on campus because it’s so small.
“But if you find a person or two that love it, it will work,” said Young. “Or if you just want to sell it for the discount you can do that with Mark too.”