BC Welcomes New VP for Enrollment
Bluefield College recently welcomed a new member to its leadership team. Michael White, an innovative and strategic enrollment management leader with more than 10 years of higher education experience, joined the BC family as the new vice president for enrollment management and student development.

BC Welcomes New VP for Enrollment

By Chris Shoemaker | September 14, 2017 | RSS

Bluefield College recently welcomed a new member to its leadership team. Michael White, an innovative and strategic enrollment management leader with more than 10 years of higher education experience, joined the BC family as the new vice president for enrollment management and student development.

White came to Bluefield College from Southeastern University where as the executive director of non-traditional enrollment he helped the school continue being the fastest growing university in the state of Florida and one of the top growing liberal arts colleges in the nation. Under his leadership, Southeastern set school records in graduate and online enrollments.

“We are excited to have Michael joining our campus community,” said BC president Dr. David Olive. “He is a gifted enrollment and student development leader with a broad experiential background. We believe he will help shepherd continued growth in enrollment at Bluefield College while enhancing our efforts to develop transformational servant leaders who understand and live out their life calling.”

Before Southeastern, White served 10 years at North Central University in Minnesota, including two-plus years as vice president for enrollment and university relations. In that role, he contributed to setting school records in persistence and retention and developed new strategic recruiting plans, pioneered fresh organizational structures, and improved the institution’s marketing strategy.

At North Central, White also served five years as a liaison to the president, where he managed special projects, served on the President’s Cabinet, and chaired the Internal Communications Team. During that same time, as the director of Word and Worship Services, he organized daily chapel services, planned major conferences on campus, and secured high profile national leaders as guest speakers for the institution. White’s tenure at North Central also included seven years as an adjunct instructor and three years as a student engagement and volunteer coordinator.

“Our search committee and all those who met Michael during the search process felt confident his skill set and personality were a match for our leadership needs in enrollment and student development,” said Dr. Olive. “I am convinced he will be a great addition to our staff and an outstanding campus leader.”

Known for his technological vision and standards of excellence, White’s career accomplishments also include the development of significant technology initiatives and the creation and implementation of a school-wide service learning program.

Recognized for his ability to create healthy work environments leading to mature teams and high productivity, White has also helped raise more than $1 million in advancement gifts, architect an online enrollment operation, and launch seven new undergraduate and graduate programs yielding more than 200 new students.

“Michael is a dynamic and engaging individual who is deeply rooted in his faith,” said Dr. Olive. “He has a passion for students that transcends enrollment.”

Currently pursuing a Ph.D. in organizational leadership, White earned a master’s degree in organizational leadership from Regent University in Virginia in 2007. He earned two bachelor’s degree in pastoral studies and church planting in 2004 from North Central. He and his wife, Mary Jo, have two children: Logan, 7, and London, 5.

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Chris Shoemaker, Director of Marketing and Public Relations

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