Ph.D. in Mass Communication, Ohio University
Master of Business Administration (Marketing Concentration), Ohio University
Bachelor of Fine Arts (Graphic Concentration and Art Education), Denison University
Dr. Bascom’s diverse background encompasses the art, science, and business of communication. Being trained as an artist/designer and then as a businesswoman, she appreciates the aesthetic qualities of all forms of communication, yet understands the dynamic economic forces that shape marketing communication in the U.S. and globally. Courses that she teaches in the Communication and Graphic Communication programs include Fundamentals of Speech, Mass Communication, Advertising, Public Relations II, Media and Society, Senior Seminar, and Senior Project. She is especially honored to have received the Educator of the Year Award (an award voted upon by the student body) her first year teaching at Bluefield College. She has also received the Distinguished Faculty Award and was Bluefield College’s first female teacher to be promoted from associate professor to the rank of full professor.
Mimi teaches journalism and communication law classes at Bluefield College. A graduate of Duke University with a bachelor’s degree in English, she earned her master’s degree in journalism from the University of North Carolina at Chapel Hill. In addition to teaching, Mimi serves as faculty advisor for the online student newspaper, The Rampage; as Director of Institutional Effectiveness; and as secretary of the Faculty Committee, which she chaired for five years. Before coming to Bluefield College, Mimi worked 12 years as a journalist for newspapers in North Carolina and Virginia; as an information specialist at Virginia Tech; as a technical writer and editor for PDR Communications in Lexington, Kentucky; and as a writing tutor and freelance journalist. She is married to Rob Merritt (Dean of the College of Arts and Letters at BC), and they have two children: Charlie and Caroline. Mimi is a member of Christ Episcopal Church in Bluefield, West Virginia, where she has taught Sunday school and served on the Vestry. She served eight years as president of Blue Mountain Performing Arts, a non-profit community concert provider for which she is now a grants writer.